A brand is its story. It is essential to tie all history together to tell a brand’s story through the wider brand experience. Pack design that just looks nice isn’t going to evoke as much in the way of engagement as a crafted piece of work that tells a story. Particularly with high end wine and spirits categories consumers are buying into more than just the bottle contents – it’s as much about the experience, pedigree, and cache as it is the liquid. In short, consumers want the whole story.

In this article for Packaging News Leyton Hardwick, our Creative Director and founder, discusses the Drink Works approach to developing a bespoke and crafted brand design for premium Scotch whisky brand Aberfeldy. Read more here: Packaging News