In line with the prevalence of everyday technology use, Active and Intelligent packaging (A&IP) is increasingly utilised by brands to achieve various results. From brand protection to brand promotion and many advantages throughout the supply chain, smart packaging is delivering very real benefits, far from novelty technology for the sake of it.
In an article for Packaging News, our Innovation & Design Director Dan Bowyer discusses the renewed focus on smart packaging, particularly when it comes to sustainable solutions and smart technology that can really add value to the consumer.
“It’s fair to say there’s an increasing demand for connected packs in most sectors”
— Dan Bowyer, Innovation & Design Director at Drink Works
It’s fair to say there’s an increasing demand for connected packs in most sectors. Connected packaging has been around for many years and in many guises: from the consumer focused augmented reality which allows a brand to support their storytelling by bringing the packaging to life, through to manufacturer orientated connected technology that allows the brand to track and trace their product during production and distribution.
What we’re also seeing is a corresponding focus on quality over quantity as consumers show aversion to gimmicky tech over something that adds value.
Read the full article here: Packaging News
